Art Unleashed and Performance Unleashed are alternating annual fundraising events for the University of the Arts. Art Unleashed is an art sale and auction by faculty and staff, and Performance Unleashed are performance events (followed by an auction) by students from the School of Dance, the School of Music and the Ira Brind School of Theater. Both of these events are highly anticipated, frequented by donors, trustees, the University community, and the general population.
AAJdesign set out to create fresh and compelling communications that befit major events for a renowned arts university. Both projects included the design of a new identity with a multitude of collateral, environmental and digital pieces used to promote and showcase each event as one of the premier arts happenings in the Philadelphia area.