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UArts 140

UArts 140

The Maker’s Moment

Case

The University of the Arts is a celebrated Philadelphia institution, and one of the only universities in the country to offer degrees in visual arts, performing arts, and design. The University is distinguished by its world-class faculty, alumni, and prime location along the Avenue of the Arts in Philadelphia. In 2016, it turned 140 years old.

Result

For a year-long celebration that included the inauguration of a new president, AAJdesign developed a visual and conceptual platform, comprised of a website, video, collateral, and banners, including a 50+ foot building wrap on its Avenue of the Arts campus. This platform celebrated the diversity and excellence of the school with a bold and flexible design centered on the tagline, “The Maker’s Moment.”