Given the low voter turnout in America and the importance of good government, Novocure set out to create a video that captured the essential importance of voting in an effort to promote civic engagement among its workforce. In addition, time out of the office on Election Day was allotted to their employees.
AAJdesign scripted a video highlighting Novocure employees sharing compelling reasons why they vote, culminating in a fast sequence of employees saying just two words: “Go vote. ” Additionally, we developed a striking identity to brand the campaign and its messaging, as well as designed LinkedIn and Twitter social media posts to promote Novocure’s voting initiative.
