Myriad Magnetic
Myriad Magnetic, a specialist in analog tape recorder rebuilding and circuit board repairs, sought to establish a strong brand identity and online presence that reflected their technical expertise and dedication to excellence.
AAJdesign conducted an in-depth analysis of Myriad Magnetic’s existing online presence. We also delved into the technical aspects of audio recording to find elements that could inform the direction of the identity. We found aesthetic appeal in sine waves, a fundamental component in both sound and tape recorder calibration, as well as other concepts such as amplitude offset and phase shift, all of which were explored for their potential graphical application in the brand identity.
AAJdesign designed a compelling brand identity and built a user-friendly website for Myriad Magnetic. The logo, inspired by the sine wave, which is essential in calibrating tape recorders, symbolizes the brand’s dedication to precision and quality. We designed a website to display Myriad Magnetic’s services and highlight their passion for analog recording technology. The brand’s new identity and website have received positive feedback, enhancing its online presence and effectively showcasing Myriad Magnetic’s expertise.
