In the world of real estate development, kitchen design, fabrication, and installation are challenging and costly. “MODUUL is a next-generation approach to modular kitchen design, manufacturing, sales, and installation featuring an innovative aluminum frame structure matched with a refined selection of fresh and durable decorative surface materials, best-in-class hardware components, and leading, integrated appliances. MODUUL's kitchen-as-furniture concept is purpose-built for luxury apartment developers and architects, supplying a high-design and efficient turn-key kitchen solution at a cost-effective price.”
AAJdesign designed a fresh and bold brand identity that expresses the modularity of the products, including a look-book and clean website expressing the ethos and differentiators of the brand. (We also designed a very cool t-shirt!) The result: very high interest among premium residential developers.