For a number of years, Edge magazine has been the voice of the University of the Arts for alumni, donors, faculty, and stakeholders. However, the magazine tended to represent the past, and not the vibrant future the University was embarking on through its current message, Advancing Human Creativity.
With the creation of a new identity, AAJdesign set out to design a flexible magazine that shared the voice of the brand and set itself apart from peer institutions' magazines. The result is a fresh, bold, and artful tableau that elicits pride in the institution. The redesigned magazine received praise from all constituencies.