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ROOST Apartment Hotels
Brand Identity, including Naming
and Positioning

ROOST is a new extended-stay hotel brand in Philadelphia. AA&J was engaged to name, position and design a new brand identity comprised of both a mark and logotype working in tandem, or apart—that serve to complement their architectural aesthetic and differentiate them among other boutique hotels.

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ROOST Apartment Hotels
Brand Identity, including Naming and Positioning

ROOST is a new extended-stay hotel brand in Philadelphia. AA&J was engaged to name, position and design a new brand identity comprised of both a mark and logotype working in tandem, or apart—that serve to complement their architectural aesthetic and differentiate them among other boutique hotels.

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Healing On The Home Front

This stunning book of portraits, profiles, and documentary photographs takes readers to the heart of a quiet revolution happening in health care today. In the U.S., some 12 million people require some form of home health care, with costs surpassing $72.2 billion. Yet the impact of home health care remains a hidden story. Photographer Jan C. Almquist and writer Ann de Forest traveled to 24 homes - of patients and their caregivers - to provide an inside glimpse of what happens when healing takes place in the comfort and dignity of home.

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Brand identity for BAYADA Press, publisher of Healing on the Home Front

HOHF
HOHF

Xylem designs and manufactures applications and technologies for the water industry. This online report outlines Xylem's commitment to sustainability and provides metrics that benchmark their sustainability performance based on the Global Reporting Initiative (GRI). With the theme, "A Drop is Everything," this report builds on Xylem's corporate call to action, "Let's Solve Water." The report supports the Company's commitment to this credo with a transparent and matter-of-fact response to well accepted sustainability benchmarks.

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The American Association for Cancer Research (AACR)
Brand identity and brand standards

The American Association for Cancer Research is the largest, and most prestigious scientific organization whose mission "is to prevent and cure cancer through research, education, communication and collaboration."

AA&J developed and designed a new brand identity system and comprehensive brand standards for the organization, including its foundation.

AACR
AACR

Xylem designs and manufactures applications and technologies for the water industry. This online report outlines Xylem's commitment to sustainability and provides metrics that benchmark their sustainability performance based on the Global Reporting Initiative (GRI). With the theme, "A Drop is Everything," this report builds on Xylem's corporate call to action, "Let's Solve Water." The report supports the Company's commitment to this credo with a transparent and matter-of-fact response to well accepted sustainability benchmarks.

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A Drop is Everything
Xylem 2012-2013 Sustainability Report

Xylem designs and manufactures applications and technologies for the water industry. This online report outlines Xylem's commitment to sustainability and provides metrics that benchmark their sustainability performance based on the Global Reporting Initiative (GRI). With the theme, "A Drop is Everything," this report builds on Xylem's corporate call to action, "Let's Solve Water." The report supports the Company's commitment to this credo with a transparent and matter-of-fact response to well accepted sustainability benchmarks.

A Drop is Everything
Xylem 2012-2013 Sustainability Report

Xylem designs and manufactures applications and technologies for the water industry. This online report outlines Xylem's commitment to sustainability and provides metrics that benchmark their sustainability performance based on the Global Reporting Initiative (GRI). With the theme, "A Drop is Everything," this report builds on Xylem's corporate call to action, "Let's Solve Water." The report supports the Company's commitment to this credo with a transparent and matter-of-fact response to well accepted sustainability benchmarks.

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Truer Connections
Verizon Communications
2012, 2013 and 2014 Annual Reports

Over the past three years, the Verizon annual report has been a communications tool for the Company to emphasize how their corporate strategy and corporate responsibility initiatives share common values and goals. To make this case, we have designed online and print platforms that weave product innovation together with the social benefits of their technology.

launch site 2014  2013  2012
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Truer Connections
Verizon Communications
2011, 2012 and 2013 Annual Reports

Over the past three years, the Verizon annual report has been a communications tool for the Company to emphasize how their corporate strategy and corporate responsibility initiatives share common values and goals. To make this case, we have designed online and print platforms that weave product innovation together with the social benefits of their technology.

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Museum Without Walls: Audio
Brand Identity and Website

Museum Without Walls: Audio is an interactive, multi-platform audio program for Philadelphia's public art. AA&J designed the identity and standards, as well as a content managed website for this new initiative of the Association for Public Art.

"This innovative program invites passersby to stop, look, listen and experience public art in a new light, through professionally produced three-minute interpretive audio segments revealing the untold histories of 35 outdoor sculptures along the Benjamin Franklin Parkway and Kelly Drive, along the Schuylkill River.

The narratives are told by over 100 authentic voices with personal connections to the artwork. Accessible through multiple platforms, Museum Without Walls: AUDIO will be available to the public for free on the street by cell phone, audio download, or streaming audio on the official program Web site."

Museum Without Walls: Audio
Brand Identity and Website

Museum Without Walls: Audio is an interactive, multi-platform audio program for Philadelphia's public art. AA&J designed the identity and standards, as well as a content managed website for this new initiative of the Association for Public Art.

"This innovative program invites passersby to stop, look, listen and experience public art in a new light, through professionally produced three-minute interpretive audio segments revealing the untold histories of 35 outdoor sculptures along the Benjamin Franklin Parkway and Kelly Drive, along the Schuylkill River.

The narratives are told by over 100 authentic voices with personal connections to the artwork. Accessible through multiple platforms, Museum Without Walls: AUDIO will be available to the public for free on the street by cell phone, audio download, or streaming audio on the official program Web site."

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Association for Public Art (aPA)
Brand Identity

To more accurately reflect its mission "to commission, preserve, promote and interpret public art in Philadelphia," the Fairmount Park Art Association (FPAA) changed its name to the Association for Public Art (aPA). AA&J was engaged to design and develop a new brand identity that supports this long-established mission and distinctively positions it as a premier urban public arts organization.

Association for Public Art (aPA)
Brand Identity

To more accurately reflect its mission "to commission, preserve, promote and interpret public art in Philadelphia," the Fairmount Park Art Association (FPAA) changed its name to the Association for Public Art (aPA). AA&J was engaged to design and develop a new brand identity that supports this long-established mission and distinctively positions it as a premier urban public arts organization.

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Saint Joseph's University
Brand Identity

As part of Saint Joseph's University's strategy to become the "preeminent Catholic comprehensive university in the Northeast," SJU chose AA&J to design a new brand identity and develop comprehensive implementation guidelines across all media.

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Saint Joseph's University
Brand Identity

As part of Saint Joseph's University's strategy to become the "preeminent Catholic comprehensive university in the Northeast," SJU chose AA&J to design a new brand identity and develop comprehensive implementation guidelines across all media.

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Exposed
Lecture Series Posters

Exposed is an annual lecture series organized and curated by the Graphic Design Department of The University of the Arts. Prominent designers and theoreticians are invited to conduct week-long workshops, and presentations. The printed posters are loosely based around themes such as audience perception, interactivity, time, the environment – topical issues facing design for that particular year.

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Exposed
Lecture Series Posters

Exposed is an annual lecture series organized and curated by the Graphic Design Department of The University of the Arts. Prominent designers and theoreticians are invited to conduct week-long workshops, and presentations. The printed posters are loosely based around themes such as audience perception, interactivity, time, the environment – topical issues facing design for that particular year.

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CDI Corporation
Brand Identity and Communications

What the world needs now are solutions – engineering, environmental and staffing solutions. CDI is poised to benefit from the world's changing demands as one of the premier professional staffing, outsourcing and professional services companies. AA&J developed and designed CDI's identity and major branding applications, including print and web. In addition, as one of the company's positioning initiatives, AA&J conceptualized and developed "what the world needs now" as a way to showcase CDI's strategic position in the future global, clean-tech economy.

CDI Corporation
Brand Identity and Communications

What the world needs now are solutions – engineering, environmental and staffing solutions. CDI is poised to benefit from the world's changing demands as one of the premier professional staffing, outsourcing and professional services companies. AA&J developed and designed CDI's identity and major branding applications, including print and web. In addition, as one of the company's positioning initiatives, AA&J conceptualized and developed "what the world needs now" as a way to showcase CDI's strategic position in the future global, clean-tech economy.

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Positioned for Growth
Airgas 2013 Annual Report

As the theme for this report implies, Airgas has strategically taken the long view with the building of its business. From market segmentation, customer base, technology, supply chain, they have done a great job at calculating where to put resources to maximize return for their shareowners. This report is a synopsis of their long-term strategy and how it positions the company for future growth.

launch site 2013 2012
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Positioned for Growth
Airgas 2013 Annual Report

As the theme for this report implies, Airgas has strategically taken the long view with the building of its business. From market segmentation, customer base, technology, supply chain, they have done a great job at calculating where to put resources to maximize return for their shareowners. This report is a synopsis of their long-term strategy and how it positions the company for future growth.

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H2L2
Brand Identity and Communications

Founded in 1907 by Paul Philippe Cret, H2L2 today is a leading architectural firm with a growing international reputation. H2L2 chose AA&J to design a new brand, including a positioning line, website and marketing communications that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure – and further support the notion that this firm, in all that they do, is "enriching environments."

H2L2
Brand Identity and Communications

Founded in 1907 by Paul Philippe Cret, H2L2 today is a leading architectural firm with a growing international reputation. H2L2 chose AA&J to design a new brand, including a positioning line, website and marketing communications that would support their efforts in four practice areas: architecture, planning, interior design and infrastructure – and further support the notion that this firm, in all that they do, is "enriching environments."

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BAYADA Home Health Care
Brand Identity

In a strategic repositioning, Bayada Nurses became BAYADA Home Health Care. To help with this undertaking, AA&J was retained to help with strategy and nomenclature development, signature development and refinement, including design and writing of a comprehensive brand manual. We also designed a new external web presence – all to help it "build and maintain a lasting legacy as the world's most compassionate and trusted team of home care professionals."

BAYADA Home Health Care
Brand Identity

In a strategic repositioning, Bayada Nurses became BAYADA Home Health Care. To help with this undertaking, AA&J was retained to help with strategy and nomenclature development, signature development and refinement, including design and writing of a comprehensive brand manual. We also designed a new external web presence – all to help it "build and maintain a lasting legacy as the world's most compassionate and trusted team of home care professionals."

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Créme Yvette
Branding and Packaging

Créme Yvette is a violet infused liqueur made partially from Parma Voilet petals with a long, storied history, and serves as the key ingredient in such legendary cocktails as the Blue Moon, Aviator and the Pousse Café. Having been out of circulation for many years, it has been recently resurrected Cooper Spirits International who came to AA&J for the branding, package design and web presence.

Créme Yvette
Branding and Packaging

Créme Yvette is a violet infused liqueur made partially from Parma Voilet petals with a long, storied history, and serves as the key ingredient in such legendary cocktails as the Blue Moon, Aviator and the Pousse Café. Having been out of circulation for many years, it has been recently resurrected Cooper Spirits International who came to AA&J for the branding, package design and web presence.

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The Franklin Institute
Brand Identity and Communications

At every step of The Franklin Institute's transformation over the last twenty years, AA&J has been there. From their very recognizable (former) identity to the colorful and exciting collateral materials, including their annual report, AA&J has worked closely with their marketing department to craft an image that is, at once, evolving, engaging and nurturing.

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The Franklin Institute
Brand Identity and Communications

At every step of The Franklin Institute's transformation over the last twenty years, AA&J has been there. From their very recognizable (former) identity to the colorful and exciting collateral materials, including their annual report, AA&J has worked closely with their marketing department to craft an image that is, at once, evolving, engaging and nurturing.

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IMS
Branding and Communications

IMS is the world's authority for evidence-based, customized intelligence to the pharmaceutical and healthcare markets. AA&J has been charged with developing transitional branding standards for acquired companies, as well as fresh and thoughtful presentations for collateral materials including, in the case of their annual compendium, "Intelligence.360," the articulation of complex information and text in an accessible way.

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IMS
Branding and Communications

IMS is the world's authority for evidence-based, customized intelligence to the pharmaceutical and healthcare markets. AA&J has been charged with developing transitional branding standards for acquired companies, as well as fresh and thoughtful presentations for collateral materials including, in the case of their annual compendium, "Intelligence.360," the articulation of complex information and text in an accessible way.

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The Nature Conservancy
Communications and Annual Reports

"Nature for Life" and "Global Reach, Local Results" are a couple of ways one could sum up the mission of this truly worldwide environmental organization. AA&J has worked with the communications team in Arlington, Virginia to craft communications that support The Nature Conservancy's noble cause.

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The Nature Conservancy
Communications and Annual Reports

"Nature for Life" and "Global Reach, Local Results" are a couple of ways one could sum up the mission of this truly worldwide environmental organization. AA&J has worked with the communications team in Arlington, Virginia to craft communications that support The Nature Conservancy's noble cause.

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AstraZeneca Communications

When a well-established British R&D pharmaceutical merges with a young and spirited Swedish pharmaceutical, there's bound to be some adjustment. AA&J was brought in at the early stages of the merger of Astra and Zeneca to develop a magazine that would bring the two cultures together. Through a magazine aptly named A2Z and through a myriad of other communications solutions, we worked to project a cohesive, global whole.

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AstraZeneca Communications

When a well-established British R&D pharmaceutical merges with a young and spirited Swedish pharmaceutical, there's bound to be some adjustment. AA&J was brought in at the early stages of the merger of Astra and Zeneca to develop a magazine that would bring the two cultures together. Through a magazine aptly named A2Z and through a myriad of other communications solutions, we worked to project a cohesive, global whole.

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